Sunny Jiang on the $100 Trillion Wealth Transfer and the On-Chain Family Office

Here is a number to sit with: over the next couple of decades, something close to $100 trillion in wealth will pass from the people who built it to the next generation, and more than half of the people inheriting it will be women. Sunny Jiang dropped that figure into our conversation almost as an aside, but it is the gravitational centre of everything she is building. Jiang initiated MaaS Ventures, and her bet is that the most private corner of finance, the family office, is about to move on-chain, just as the heirs taking it over turn out to be digital natives.

We sat down at Money 20/20 Europe after her panel on the future of family offices, and she walked me from John D. Rockefeller to tokenized private equity in about ten minutes. The throughline: the same convergence of traditional finance and digital assets that is reshaping everything else is now coming for how the wealthiest families manage their money, and it changes the rules in ways most people have not noticed yet.

From Rockefeller to the blockchain

To understand where this is going, Jiang started with where it came from. The family office was effectively invented in the 1800s when John D. Rockefeller, whose empire sprawled across too many industries and jurisdictions for any single private bank to handle, built a dedicated financial entity to serve himself alone. A century and a half later, that idea has hardened into tiers: the single-family office (for those with roughly $100 million or more in deployable assets, where the running costs make sense), the multifamily office (around $30 million and up, sharing infrastructure while keeping bespoke service), and private banking below that.

Her argument is simply that the next layer in this story is the chain. Capital markets are already migrating on-chain; asset management follows capital; and the family office, she says, follows asset management. A family’s holdings are, in effect, a private fund, and that fund is heavily weighted toward the private markets, private equity, real estate, that crypto’s tokenization wave is now learning to represent. The door that opens when those assets become tokens is the interesting part.

Two problems tokenization quietly solves

The first problem is visibility. A wealthy family’s assets are gloriously fragmented: a house in Dubai, another in Hong Kong, a stake in a company listed in New York, a position in a fund in Singapore. Even with an in-house chief investment officer, Jiang noted, it can take real effort just to answer the basic question of what the whole thing is worth today. Put those holdings on-chain, and you get something that has genuinely never existed before: a real-time view of total wealth, scattered across the world but visible in one place.

The second issue is the one that makes this more than a dashboard. Family capital is patient capital, which is a polite way of saying it is often locked up. Invest in private equity, and you might wait ten years for access; meanwhile, that value just sits there. Tokenization changes the physics of it.

“The token itself has no meaning. But if you utilize the token as collateral for a loan, or as margin, then you are supercharged. Say a family invests in a private equity company, and suddenly, they need money, maybe they want to buy a yacht. Through a private bank, that can take weeks to months. But if that holding is a token, they can use it as collateral and get a loan, without selling the private equity at all.”

That is the heart of her pitch. The asset keeps appreciating on one layer while it does productive work as collateral on another, what she called layer two and layer three of wealth management. Patient capital, supercharged. The broader movement she is describing, tokenizing illiquid real-world assets to unlock liquidity and transparency, is one of the most consequential things happening in crypto right now, and family offices are an unusually good fit for it.

The heirs are already crypto-native

Which brings us back to that opening number, and to why Jiang thinks the timing is not coincidental. Research houses put the coming generational transfer in the region of $124 trillion through 2048, and by most estimates the majority of it lands with women. The people inheriting this wealth are not the clients private banks were built for. They are younger, often digital-native, sometimes crypto-native, and they expect financial services that feel like the rest of their digital lives. Jiang, who is herself a woman and proudly Dutch, was direct that women tend to invest a little differently from men, and that a client base changing this fast should worry every wealth manager who assumes their playbook still applies.

MaaS Ventures is still in the legal process of launching, so the product is more horizon than headline for now. But the shape of the bet is clear, and it rhymes with the rest of what we heard this week: the wall between traditional and digital finance is coming down, and the institutions that thrive will be the ones already standing on the other side when their new, on-chain-native clients arrive. Jiang is also a backer of the Crypto Women Collective, which is no accident: if the future of wealth is on-chain and increasingly female, then building that future and widening the door are the same project.

This interview was recorded live at Money 20/20 Europe 2026 at the Amsterdam RAI. For more on the future of money and wealth, watch the full Cryptofocus series.