Every founder is sure they know their users. Then Valeryi Vysotski connects the analytics, runs the tests, and shows them a picture that looks nothing like the one in their head. That gap is the entire reason his studio exists, and its name is a quiet stance on the moment we are living through. Humandone: human-done, not done by AI.
I sat down with Valeryi Vysotski at the Dutch Blockchain Week Summit, where his team built the tool that quietly took over everyone’s feed before the event even started. He makes the case that in crypto, usability is not a nice-to-have. It is the difference between an app people trust and one they abandon in two minutes. I ran the interview, and here are the points worth keeping.
| What you need to know |
|---|
| 1Humandone is a UX and product-design studio whose name is a deliberate stance: human-done, not done by AI. |
| 2It built the "I'm attending" banner generator that flooded LinkedIn feeds ahead of Dutch Blockchain Week. |
| 3Founder Valeryi Vysotski says his team designs from user tests and analytics data, never from a founder's assumptions about who their users are. |
| 4After working with dozens of DeFi protocols, he argues trust is the decisive factor in crypto UX, because users still face widespread scams. |
The banners you saw all over LinkedIn
If your feed filled up with “I’m attending Dutch Blockchain Week” graphics, you have Humandone to thank. “For Dutch Blockchain Week, we created the attendance card generator,” he told me. “It allows you to create the attendance banner to publish on your social media, to attract more attention, to schedule meetings in advance, and to let everyone in your network know that you’re attending the conference.” A small tool, but a clever growth loop for an event, and a neat demonstration of what the studio does.
Working with the organizers
The collaboration, he told me, was painless. “We worked directly with Chris from Dutch Blockchain Week, and the experience was extremely easy and lovely,” he said. “It was a synergy about what we were aiming to do. We had a bunch of ideas, we ended up on this one, and it was really easy to work with them.”
Data, not assumptions
When I asked him what matters most in his work, he did not mention taste or trends. He talked about evidence. “The most important thing we do when we help companies make their interfaces usable and clear is to run user tests, and to make decisions not just based on assumptions, but on data,” he said. “Using analytics tools or user interviews to gain as much data as possible, to design the correct interface and the correct user flows that help users achieve their goals.”
Test, ship, then never stop
Design, at Humandone, is a loop rather than a finish line. “You run a few iterations of the user test to see that you actually finished it,” he explained to me. “Once we see that users are happy and achieve their goals easily, we can think it’s done, and pass it to developers.” Even then, the work continues. “Teams have analytics set up forever, and they discover new and new challenges, because you never end improving your product.”
When the data surprises the founder
The part he loves most is the moment a founder’s certainty collapses. “Founders used to think they know all their users’ behaviors,” he told me. “But then we connect analytics, or run user tests, and we see an extremely different picture from what they’ve been expecting.” Watching real behavior diverge from the assumption is, he says, the most interesting part of the job.
Designing trust into DeFi
Humandone offers a range of services, but Vysotski was clear with me about the one that sets it apart. “Product design is our core direction,” he said. “We have a ton of experience working with dozens of DeFi protocols, so we know a lot about how to make products easy to use and gain trust from users.” In crypto, he argues, that last word is everything. “Trust is one of the most important parts in the financial space, especially for DeFi. Crypto is still gaining its trust, with lots of scams. So it’s extremely crucial to make anything clear, easy to use, and trustworthy.”
Human-done, in the age of AI
The name is the thesis. In a year when “agentic AI” is the answer to every question and software increasingly designs itself, Vysotski is betting on the opposite. His pitch is not nostalgia. It is that the things crypto most needs, clarity and trust, are still earned by humans watching other humans struggle with a screen, and fixing what they find. It is the same problem others at the summit are tackling from different angles, whether that is making charitable giving transparent on the blockchain or giving crypto firms regulated bank accounts for stablecoins. In a market full of products chasing the next automation, a studio called Humandone is making a quietly contrarian case: someone still has to make this usable, for you and me.
