Michal Nydrle is a partner at Invity, the Czech bitcoin-only app that started inside SatoshiLabs, and he also runs a wealth management company for very wealthy people. At Bitcoin Amsterdam he told me that even in that world, people try to time the market, and “they do always the same mistake”. His answer is a small purchase every week, and at Invity he wants that purchase to come out of everyday spending.
Invity’s stand is one of the first you see when you walk into the SugarFactory, and the company came with a clear plan: a bank-like app built on bitcoin. When I asked what matters most in building products like that, Nydrle started with how investors behave.
| What you need to know |
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| 1Michal Nydrle is a partner at Invity, a bitcoin-only app founded in 2019 in the SatoshiLabs group, the company behind the Trezor wallet/" data-term-title="Hardware Wallet" role="button" tabindex="0">hardware wallet. Invity says its MiCA licence was granted by the Czech National Bank. |
| 2Nydrle, who also runs a wealth management company, says even in that world people try to time the market. He calls DCA "the best proven strategy", for bitcoin as well. |
| 3In his words, Invity is becoming a bitcoin neobank: savings, loans against bitcoin, round-ups and a debit card he says launches in December, with investment products "probably" at the end of the first quarter of next year. |
| 4My read: a round-up that turns a 45-euro card payment into five euros of bitcoin is DCA built into ordinary spending, built to sidestep the timing habit he describes. |
Here is the whole interview, a little under ten minutes.
The same mistake, even in wealth management
Nydrle’s first point came from his other business, where the sums are larger and the habit, in his telling, is the same:
People are trying to time the market. I have other company in wealth management. We are maintaining wealth for top wealthy people. We work with Switzerland’s bank. Even they are trying to time the market. They do always the same mistake.
Michal Nydrle, Invity
His alternative is one every saver has heard of, and he applies it to bitcoin as it stands:
The best proven strategy is DCA, dollar cost averaging. That’s the same with Bitcoin. So if you want to accumulate most, you do every week your little purchase, you average your purchase price down.
Michal Nydrle, Invity
Regular readers will know the argument. In July a Cryptofocus piece in Dutch explained why waiting for bitcoin to drop to 40,000 dollars is a bad plan. Nydrle brings the view from inside wealth management, where by his account the habit is no different. Buying on a schedule is, he said, “what we are trying to teach our customers by our products”.
His second point was about adoption, and it is the same habit seen from the retail side:
The adoption of Bitcoin is something what we are actually fighting with, especially in the bear market like we have right now. When Bitcoin is at the all time high levels, everybody wants Bitcoin. Now people are scared.
Michal Nydrle, Invity
In his account, demand follows the price: people want bitcoin at the top and hesitate once it has fallen. A savings product that buys on a schedule takes that decision out of their hands.
Read the thread on X
What a bitcoin neobank looks like to him
I had opened the interview by saying neobanks are going to become the backbone of the crypto market. Nydrle took the word and ran with it:
You mentioned neobanks, which is exact description of what we are building. So we are Bitcoin only app. So we are building financial services as you know them from other traditional banks, but on top of Bitcoin.
Michal Nydrle, Invity
He listed savings and loans against bitcoin, and a debit card that he said Invity launches in December. The feature he explained in most detail was the round-up:
So you spend 45 euros, you round up to 50, 5 euros is being saved to Bitcoin. So we help people to slowly save their savings into Bitcoin by every activity they do in the traditional world.
Michal Nydrle, Invity
This is where the two halves of the interview meet. A round-up is a DCA plan nobody has to remember to run: the amount follows what you spend and the timing follows your week, so the chart plays no part in it.
Invity is not a new company, he stressed. He said it was launched in 2019 within SatoshiLabs, the group known for the Trezor hardware wallet, and has spent the last two and a half years turning into the neobank he described. Invity’s own about page fills in the beginning: the company started in 2019 “as a desktop comparison tool”. Next on his list are investment products, “probably at the end of quarter one next year”, for customers who want to put fiat into companies or funds that invest in bitcoin companies and miners.
A licence ladder: MiCA now, MiFID next
I asked where he sees Invity in two or three years. He started by defending big targets:
It’s good to have high ambitions, because if you miss it’s not a big shame, or maybe is, but I don’t believe so. So our ambition is to be number one considered neobank above Bitcoin on the European markets.
Michal Nydrle, Invity
I liked the “or maybe is”. It is the sound of someone who knows a missed public target would sting and sets one anyway. Then he went straight to the licences that ambition rests on:
We are a regulated company under MiCA. We just got payment institution and we will hopefully get soon MiFID for the investment products.
Michal Nydrle, Invity
Those are three separate European rulebooks. MiCA is the EU’s crypto-asset regulation, and Invity’s site says its licence came from the Czech National Bank, “among the first six in the country”. Payment institutions are authorised under the EU’s payment services rules, and MiFID II covers investment services. Nydrle tied MiFID to the investment products himself, and the payment licence arrives as Invity prepares the card he mentioned for December.
Selling to people who are already convinced
I asked why it matters for Invity to be at Bitcoin Amsterdam. He called it one of the top two events in Europe, and then gave a marketer’s answer:
For us to be here it’s like easier marketing because we don’t have to convince those who are already convinced. We just need to design the product in the way that they will love it.
Michal Nydrle, Invity
It is an honest description of this crowd, and a demanding one. People who already hold bitcoin tend to know exactly what they want from an app, so a product they will love is a higher bar than it sounds. He wants Invity to be the first choice for people who believe in bitcoin but still live in the traditional financial world, with bitcoin as the asset underneath.
When I asked for the one thing visitors should remember about Invity, he began with the competition:
There are other products like that. I mean, there are great competitors. I can name them, they are my friends, Blockrise.
Michal Nydrle, Invity
He drew the line between the two companies himself:
Even we are competitors, but they are more focusing on the wealth and we are more focusing on the corporates and retail customers.
Michal Nydrle, Invity
Corporate clients, he added, are a strong leg for Invity, next to the individuals we had talked about. I had invited a sales line. He answered with a map of the market, with a rival on it by name.
The next marker to watch is MiFID. He hopes to get it soon, and the investment products he wants to add next year depend on it. If they arrive on his timetable, Invity will cover savings, spending, credit and investing on one bitcoin base, the full set of services he described when I first said the word neobank.
Read next
- Every Bitcoin Amsterdam 2026 interview we have published from the SugarFactory.
- Nico Moran of Simply Bitcoin on bitcoin as a savings vehicle, a close neighbour of Nydrle’s weekly-purchase argument.
- Indy Rottier of Bybit EU on AI trading and how card spending differs per country.
- Michaƫl van de Poppe of MN Capital on why a bank lockout shows the bitcoin thesis.
- Mauro Lorenzo Halve of the NVC on the Dutch Box 3 plan and unrealised gains.
- Paul Sztorc of LayerTwo Labs on why bitcoin has become too complacent.
- Martin Masser of ChangeNOW on how little the Binance incident moved bitcoin.
- Justin Doochin of BTC Inc on bitcoin as the central focus of the conference.
- Lyudmyla Kozlovska of the Open Dialogue Foundation on a privacy plan B for the West.
- Laura Peijs and Lisanne Drost of Crypto Women Collective on why a trusted conversation beats a thousand ads.
- Kelly Ann Collins of SheCrypto on the women in crypto who go unseen.
- Oleg Andreev of Safely on Flame, a network protected by burning bitcoin.
- Fred Forsberg of Bitcoinist on mining and its bad actors.
- Invity is at invity.io, on X and on LinkedIn. Michal Nydrle is on LinkedIn.
I recorded the interview with Michal Nydrle at Bitcoin Amsterdam 2026, at the SugarFactory in Halfweg, on 5 November 2026. Quotes are verbatim, with filler removed. Cryptofocus is a media partner of Bitcoin Amsterdam 2026; I moderated a panel there on 5 November and am the MC of the Orange Stage on 6 November. Nothing here is financial advice.
